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Launching DEW's first waist bag

by David Vercammen |

Big news! We are stoked to announce a waist bag, better known as VANE. It is a premium, advanced pack, inspired by the urban cyclist. We will launch this product on Kickstarter, beginning next week. 

What enters DEW waist bag

An urban waist bag

DEW's Design Director, Jonathan de Clercq: “A waist bag is a small bag where you can quickly keep your essentials. We realized that the current offer does, or at an unreasonable price, not meet the needs of the urban dweller. Therefore, we recreated a new one. We maintained the water resistant and outdoor aspects of the brand, but gave the pack an urban look. A strong shower of rain is no match for VANE. Our goal is to make the waist bag cool again.”

Solving issues for commuters

People combine, during the course of their day, work with leisure. With this in mind, we designed this water resistant bag for the high-energy traffic in between those lifestyles. VANE solves the problems of the commuters in terms of comfort, ergonomics, durability, comfort, and aesthetics... with success. The bag is weathertight, has reflective aspects, and a premium look.

 DEW waist bag over shoulder

Backers influence our innovation process

DEW's Commercial Director, David Vercammen: “This is our third campaign that we will launch on Kickstarter. The initial campaigns proved to be successful. It's a new product, a new start-up business. Those backers (Kickstarter costumers) actually have a say in our innovation, they immediately affect the outcome of our products. They make us improve our products, we consider them key to our process, to the production of our collections."

Hyped? Beginning next week, we will post the link to the campaign on our social media.  Follow us: Facebook or Instagram 

Waist bag dew from the back